Activision Bails From E3 2016 Show Floor


In a recent Activision blog post, the team made the surprising announcement that they would no longer be having a presence on the E3 2016 showfloor this June. Following in the footsteps of Electronic Arts, the team appears to be foregoing its booth spot in favor of another event.

Scott Lowe, Communications Manager at Activision, highlighted the incredible success that Call of Duty: Black Ops 3 has delivered to fans, citing that this January was the most populated month online compared to any other January since then. Lowe also highlighted some significant events, beginning with the recent launch of the Call of Duty Challenge Division, which allowed amateurs to compete outside of the professional division. While this appeared to be in good favor, with E3, the tone shifted a little bit:

“In June, we’re going to be at E3 showcasing gameplay from Infinity Ward’s ambitious new game. We’re looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We’re proud to be participating in this premier video game event, but won’t have an Activision booth on the show floor.”

The upcoming Call of Duty Championships will see the conclusion of the title’s first competitive season, and will provide fans with access to insight and information regarding the series. As interesting as this all is, and despite the droves that appear every E3 to play a the games, it’s still a little strange to realize that Activision is leaving the floor. It’s starting to become really empty in LA, which definitely begs the question: is E3 on its way out the door?