Why EA’s Battlefront lacks campaign.

EA's Battlefront
Star Wars Battlefront

Star Wars Battlefront was released in the middle of November, only a couple weeks before the newest Star Wars movie. Fans and critics alike wonder if this was coincidence or a cleaver marketing move. Did EA’s Battlefront sacrifice content for a convenient release date? Well last night Patrick Soderlund, big boss at EA Studios explained why Star Wars Battlefront has no campaign mode. During the company’s Investor Day briefing Patrick revealed this to be a “conscious decision” within EA. The studio’s goal was to release Star Wars Battlefront at the same time as Episode 7: The Force Awakens.

EA's Battlefront
Star Wars Battlefront in action

“We made [the choice] due to time and being able to launch the game side-by-side with the movie that came out to get the strongest possible impact.” -Patrick Soderlund

This is the first time EA has addressed this major oversight. Lacking any solo content is something fans have lamented over since the announcement of EA’s Battlefront. This is the main reason for Battlefront‘s 75 rating on Metacritic which the publishers are not too pleased with. Patrick states that EA was looking for a different player base than with regular approaches.

EA's Battlefront
Sky’s the limit

 “I think the team created a really good game based on the premise that we had. I would say the game has done very well for us and reached a very different demographic than a traditional EA game.” Explains Soderlund “So from that perspective, it’s a success. Are we happy with the 75 rating? No. Is that something we’re going to cure going forward? Absolutely.”

Hoping to do better than EA’s Battlefront on Metacritic, they have confirmed plans for a sequel to Battlefront due late 2017. This sequel will have a focus on new movie characters and settings. Will they bring what fans and critics want? Only time will tell.