Electronic Arts CFO responds to Battlefront II controversy … again

Following the massive community backlash against Electronic Art’s ‘microtransaction-based revenue model’ for its release of Star Wars: Battlefront II, the company CFO, Blake Jorgensen, has responded once again to the outcry and the resulting decision by EA to turn off all microtransactions just a few days before the game’s release.

Addressing the 37th Nasdaq Investor Conference, Jorgensen described the controversy as ‘a great learning experience for us…If we’re not learning, the means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games‘. With the backlash over microtransactions in Battlefront II already predicted to have cost EA around $3 billion in stock value, comments such as this will most likely be an attempt to lure back investor confidence in the company.

These comments are similar to those Jorgensen made at the end of November, around the time EA removed the microtransactions from Battlefront II, stating that ‘if we’re not making some mistakes along the way and learning from them, that’s when you should worry about us‘.

Despite a seeming openness by EA to learn from the outcry, comments like this are sure to be taken with some skepticism, especially given the fact that EA has also confirmed that the microtransaction model will be reintroduced to Battlefront II at a later date. Although whether the model will remain in its original form remains to be seen.

Published by Calum Muirhead

Calum is a prolific gamer masquerading as an adult in his spare time. Can often be observed with face buried in news articles, unhealthy food, eclectic media or all three at once.

6 thoughts on “Electronic Arts CFO responds to Battlefront II controversy … again

    1. If in the end EA gets the Star Wars license taken away from them he should be the first one 2 get fired

  1. The thing is you’re not learning EA anything.
    You’ve constantly done this sh*t over and over again and ended up destroying franchises like Sim City and Dead Space because of it.

    It’s just bullsh*t PR talk.

  2. Why is the CFO even commenting on this? Get back to balancing the books and making sure your employees get their expenses paid on time.

    I want to hear from the person in charge.

  3. Yeah, I am sure you learn.
    You learned a lot of things.
    You learned how to hide how dishonest you are.
    You learned how to insult your consumers.
    You learned how to ruin a franchise twice.
    You learned how to piss of the gaming industry so much, the backlash reached government ears.
    Or you didn’t learn and all this came natural to you.

    I am so happy to see this backlash lasting this long on EA. I seriously hope it goes on for the rest of 2018.

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