Following the massive community backlash against Electronic Art’s ‘microtransaction-based revenue model’ for its release of Star Wars: Battlefront II, the company CFO, Blake Jorgensen, has responded once again to the outcry and the resulting decision by EA to turn off all microtransactions just a few days before the game’s release.
Addressing the 37th Nasdaq Investor Conference, Jorgensen described the controversy as ‘a great learning experience for us…If we’re not learning, the means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games‘. With the backlash over microtransactions in Battlefront II already predicted to have cost EA around $3 billion in stock value, comments such as this will most likely be an attempt to lure back investor confidence in the company.
These comments are similar to those Jorgensen made at the end of November, around the time EA removed the microtransactions from Battlefront II, stating that ‘if we’re not making some mistakes along the way and learning from them, that’s when you should worry about us‘.
Despite a seeming openness by EA to learn from the outcry, comments like this are sure to be taken with some skepticism, especially given the fact that EA has also confirmed that the microtransaction model will be reintroduced to Battlefront II at a later date. Although whether the model will remain in its original form remains to be seen.