This is just nuts. Pokémon GO just came out last week, and it’s begun a media sweep throughout the entire world, smashing records as the most popularly played mobile game, taking on even more active users than Twitter or Tinder. With millions of downloads on both Android and the iOS App Stores, Niantic Labs has created themselves a surefire monster.

Major retailer brands and smaller, independent stores alike are hopping along on the Pokémon GO train and taking advantage of the foot traffic the game brings using its Pokéstops and lure attracting system. Phone service giant T-Mobile today unleashed the largest promotion for the game, introducing free data usage for the game from now through August 2017. That’s one free year of usage. It comes with many new benefits as well:

  • Free, unlimited data on Pokémon Go, so it won’t touch your high-speed data—for a full year!
  • Free Lyft rides up to $15 to get to a new PokéStop or Gym
  • Free Wendy’s Frosty to fuel up for your hunting trip
  • 50% off select accessories – including portable power packs and chargers at T-Mobile stores – so you can keep on playing for hours

T-Mobile CEO John Legere says:

“This is what T-Mobile Tuesday is all about – thanking customers with hot, new, totally free gifts every week, and right now, nothing is hotter than Pokémon Go! With the carriers’ shared data schemes, players could easily burn up the family’s data bucket – and then, hello, overages! At T-Mobile, we’re unleashing Pokémon Go so our customers can play free for a year. It’s gonna be a fantastic T-Mobile Tuesday!”

Well played, T-Mobile. Your move, Verizon. Can you guys stop raising our bloody prices for data coverage, now?

UPDATE: A representative from T-Mobile reached out and wanted to further clarify on the offer, citing that this deal is not automatically applied to all T-Mobile customers – they must claim the deal via the T-Mobile Tuesdays app in order to get the data. The customer would need to claim the Pokemon Go offer via the T-Mobile Tuesdays app versus having the offer automatically applied to their account.