In yet another shift towards the mobile market, Sony Interactive Entertainment (formerly Sony Computer Entertainment) has announced the formation of a new development division. This new branch of Sony has been named ‘ForwardWorks Corporation,’ and is set to commence activity on April 1.

The direct goal of ForwardWorks is to bring established PlayStation characters and titles to the smart device market. In direct terms, the company ‘aims to deliver users with the opportunity to casually enjoy full-fledged game titles in the new field of the smart device market.’ While no indication was given as to what this specifically entails, it is remarkably similar to the plan Nintendo laid out to enter to the mobile market. Atsushi Morita, former head of Sony Computer Entertainment Japan Asia will take the position of President of the new branch.

We’re gradually seeing the larger game developers make their foray into the mobile market, with mixed results. With Nintendo taking their first steps with Miitomo this month, and Sony lingering on the precipice, there are certainly some grand shifts occurring within this tumultuous industry. There’s no way to ascertain the significance of this development at this point, but there’s no denying how lucrative the mobile market can be.