Microsoft unveiled their new story trailer for We Happy Few at their E3 press conference this year. This trailer appears to focus on the beginning of the Joy craze, a drug that forces all citizens to be ‘happy’.

This trailer comes right on the heels of the announcement that developer Compulsion Games will be joining Microsoft as an exclusive first-party studio.

We Happy Few has been in early access for quite some time now, and seemed like it needed a lot of work. Phil Spencer announced that the game is nearing completion.